In this episode of Tried and Tested, host Isabelle Gonthier sits down with Geoff Chapman, EdTech and board consultant, in London to explore the future of assessment through the lens of innovation, sustainability, and long-term impact. Geoff brings a rare, multi-dimensional perspective shaped by decades of experience advising investment teams, global exam owners, and solution providers across the digital exam and e-assessment sector.

The conversation examines how digitization and AI are reshaping assessment, while also introducing new challenges related to environmental impact, energy use, and system design. Drawing on his experience founding and exiting three education businesses, Geoff discusses growth strategy, solution selection, M&A, and why assessment organizations must better understand the full lifecycle of testing, from item development and psychometrics to delivery infrastructure and learner experience.

Geoff also shares why sustainability, benchmarking, and data-driven decision-making should be central to assessment innovation, not afterthoughts. Whether you’re an exam owner, solution provider, or certification leader navigating digital transformation, this episode offers thoughtful insight into how the assessment community can innovate responsibly—while protecting quality, trust, and long-term value for learners worldwide.