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Referral Partner Agreement

Referral Partner Agreement

1. Interpretation

2. Introductions

3. Commission and payment

4. Marketing, Domain Name Usage or Registration

5. Obligations of PSI

6. Minimum Targets and Performance Review

7. Representations and Warranties

8. PSI Intellectual Property

9. Confidentiality

10. Data protection

11. Limitation of liability

12. Indemnity procedure

13. Commencement and duration

14. Termination

15. Consequences of expiration or termination

16. Notices

17. General

Schedule 1 Mandatory Policies

  • Anti-Corruption and Bribery Policy
  • Environmental and Sustainability Policy
  • Fraud Response Protocol
  • Quality Assurance Policy
  • Security Policy
  • Whistleblowing Policy

Each as amended from time to time by PSI.

Schedule 2 Joint Marketing Effort

PSI are expecting to leverage the contacts and marketing expertise and local market understanding of the Referral Partner to drive business development in the Territory. Market research suggests that the key stakeholders in the marketplace for the Products are:

  • Training providers (of English language training)
  • Specialist advisors (for visa/academic applications)
  • Students (and their immediate influencers such as family and school/college)

The Parties agree to target the above groups through marketing and business development activities, and to target students through digital/social marketing including influencer marketing approaches.

PSI’s role

PSI shall act as product marketing lead, providing sales/marketing enablement assets in digital form including:

  • Target personas (from PSI perspective);
  • Branded templates for email, social, print etc.;
  • Collateral (product sheets aimed at training providers and visa advisors);
  • Collateral aimed at candidates themselves;
  • Creative services support for asset design and production;
  • If applicable, limited and restricted access to relevant portals; and
  • Social kits (containing campaign themes, messaging, SEO/PPC keywords).

Referral Partner’s role

Referral Partner shall act as demand generation lead and carry out in-market activities in the Territory including:

  • Refinement of target personas for local market in the Territory;
  • Identification of most effective approaches for targeting the key audiences;
  • Feedback on and refinement of PSI core messaging and assets;
  • Localization, subject to prior PSI written consent, (including translation to local language) based on market awareness;
  • Print and fulfillment;
  • Representation at trade and industry events;
  • List building (for stakeholder targeting);
  • Digital marketing campaign execution;
  • Direct mail campaigns;
  • Business development (marketing lead follow-up and direct engagement with stakeholders); and
  • Any additional activities that PSI and Referral Partner shall agree from time to time.