Driving Value Through Certification: Insights from the Automotive Industry with Rebecca Sutter
What does it take to prove the value of certification in a changing industry, and how do you reconnect with a new generation of workers who aren’t convinced credentials matter?
In this episode of Tried and Tested, PSI’s Chief Assessment Officer, Dr. Isabelle Gonthier, sits down with Rebecca Sutter, Chief Technical Officer at the National Institute for Automotive Service Excellence (ASE). Together, they explore ASE’s unique role in shaping standards in the skilled trades, how data-backed research uncovered the ROI of certification, and what other credentialing organizations can learn from ASE’s approach to job task analysis, stakeholder engagement, and program reinvention.
From survey insights showing a 40% productivity boost for credentialed auto techs to personal reflections on navigating cultural barriers in vocational testing, this is a must-listen for anyone in credentialing, workforce development, or vocational education.
Rebecca Sutter
Chief Technical Officer, National Institute for Automotive Service Excellence (ASE)
Rebecca Sutter is a visionary technology executive with over 40 years of experience transforming organizations through innovative digital solutions. Currently serving as Chief Technical Officer at the National Institute for Automotive Service Excellence (ASE), she specializes in implementing platforms and leading high-performing development teams. Throughout her career, Rebecca has co-founded companies, built comprehensive eLearning platforms, and pioneered user-centric design principles across multiple industries. With technical expertise spanning from early programming work at the Naval Research Laboratory to modern cloud architectures, combined with a recent MA in Clinical Mental Health Counseling, she brings both deep technological insight and human-centered perspectives to her leadership. Her commitment to mentoring and bridging the gap between technical and business teams has made her a sought-after advisor in the technology community.